What is a Keyword
A keyword is a term or phrase that users enter into search engines like Google or Bing to find specific information on the Internet.
These keywords are essential for web positioning and content optimization, since:
- They connect users with relevant web pages.
- They help search engines understand and classify the content of a website.
- They are the basis to improve online visibility (Google, Bing).
Keywords can be:
- Individual terms
- Complete phrases
- Questions
Their importance lies in that:
- They determine how users discover a website.
- They influence the ranking of a page in search results.
- They guide the creation of content relevant to the target audience.
What is a Web Title
A web title is a short phrase that summarizes the main content of a web page. This title is essential for the user experience for several reasons:
- It appears in Google or Bing search results as the main link to the page.
- It is displayed in the browser tab, Chrome or Mozilla Firefox.
- It is used in social networks when the link is shared.
Influence of a keyword in the title of a website
The influence of a keyword in the web title is significant:
- Relevance for search engines: Including the main keyword in the title helps search engines understand the topic of the page.
- Greater visibility: URLs that contain a keyword have a 45% higher click rate than those that do not contain it.
- User attraction: A title with relevant keywords captures the attention of users in search results.
- Web optimization: It is one of the most important factors for web positioning in Google.
How to optimize your website title
To optimize your website title with keywords:
- Include your main keyword near the beginning of your title.
- Keep the length between 55-70 characters to avoid truncation in search results.
- Make sure your title is unique for each page.
- Balance keyword inclusion with creating a compelling title for users.
What is keyword research
Keyword research is a fundamental process that consists of identifying and analyzing keywords or search terms relevant to a brand or website. Its objective is to improve online visibility and attract qualified traffic from Google.
Key aspects of keyword research:
- Identifies terms that users search for in relation to a topic or business.
- Evaluates factors such as search volume, user intent, and competition.
- Serves as a basis for content creation and on-page optimization.
- Helps understand the needs and search behaviors of the target audience.
What is a keyword research tool
A keyword research tool is a tool designed to facilitate this keyword research process. These tools offer various functionalities:
- Generation of related keyword ideas.
- Analysis of metrics such as search volume and difficulty in search engines such as Google.
- Identification of search trends.
- Evaluation of competition for specific terms.
Why Keyword Research is important
Keyword Research is important:
- Understand the search intention of your audience.
- Discover new opportunities.
- Optimize your website for search engines.
- Improve the relevance and visibility of your content.
- Stay ahead of the competitors in your niche.
Let us examine the best free keyword research tools with which you can achieve these goals.
1. Google Keyword Planner
Google Keyword Planner remains a staple in the keyword research toolkit. As a free tool provided by Google, it offers valuable insights directly from the world’s largest search engine.Key features:
- Search volume data
- Keyword difficulty
- Trend analysis
- Ad performance metrics
Google Keyword Planner is a free tool available to users with a Google Ads account.
We recommend Google Keyword Planner because it is free and directly handles Google data, although it is not 100% accurate.
While primarily designed for Google Ads users, the Keyword Planner can be accessed with a free Google account. It’s particularly useful for understanding search trends and discovering related keywords.
2. Lookkle
Lookkle’s Keyword Research Tool is a free online service that offers comprehensive keyword analysis for digital marketers and SEO professionals. This tool allows users to perform in-depth analysis of chosen keywords, providing valuable insights for optimizing marketing campaigns and content strategies.Key features of Lookkle’s Keyword Research Tool include:
- Extensive keyword suggestions: The tool generates a list of up to a thousand related keywords based on the user’s input.
- Search volume data: It displays the number of monthly searches for each keyword across major search engines.
- Cost per click (CPC) information: Users can view the CPC for each keyword, helping in budget planning for paid campaigns.
- Competition level analysis: The tool provides information on the level of competition for each keyword within search engines.
- Long-tail keyword discovery: The tool includes various types of keywords, including long-tail phrases, which can be valuable for targeting specific audiences.
- Country-specific data: Users can choose their preferred country to get localized keyword data.
The Lookkle Keyword Research Tool is particularly useful for:
- Finding keywords with low competition and high search volume, which is crucial for creating effective marketing campaigns.
- Identifying cheaper keywords for paid advertising campaigns by sorting results based on CPC.
- Generating content ideas based on related keywords and search trends.
Price:
- 2 free searches per day for registered users (1 search for non-registered users).
- Paid plan: $9.95/month.
We recommend Lookkle Keyword Tool because it has free daily use and an affordable price for the extensive amount of data it displays. It is currently the best value for money tool available.
3. Ubersuggest
Developed by Neil Patel, Ubersuggest has grown into a comprehensive SEO tool with a robust free version.Key features:
- Keyword suggestions
- Search volume data
- SEO difficulty score
- Content ideas
Ubersuggest offers a free plan with some limitations, as well as paid plans:
- Ubersuggest offers a 7-day free trial.
- Individual (annual) plan: $12/month for one website
- $20/month plan for 3 websites
- Plans for large businesses that analyze 8-15 websites
Ubersuggest stands out for its user-friendly interface and the ability to generate content ideas based on your keywords. It’s an excellent tool for beginners and experienced marketers alike.
4. AnswerThePublic
AnswerThePublic is a unique tool that visualizes search questions and phrases related to your keyword.Key features:
- Question-based keyword suggestions
- Visual representation of data
- Export options for further analysis
Price:
- 7-day free trial
- 3 free searches per day for registered users (1 search for non-registered users)
- Paid plan: $79/month (with annual subscription)
This tool is particularly useful for content creators looking to address specific questions their audience might have. It helps in creating comprehensive, question-answering content that can rank well in search engines.
5. Keyword Surfer
Keyword Surfer is a free Chrome extension that provides keyword data directly in Google search results.Key features:
- Search volume estimates
- Related keywords
- On-page SEO analysis
Price:
- Free version available
- LITE plan: $19/month (billed annually)
The convenience of seeing keyword data while browsing makes Keyword Surfer a valuable tool for quick research and content optimization.
6. Google Trends
Google Trends offers insights into the popularity of search terms over time.Key features:
- Historical search trend data
- Geographic interest information
- Related topics and queries
Google Trends is a free tool.
While not a traditional keyword research tool, Google Trends is invaluable for understanding seasonal trends and comparing the popularity of different keywords.
7. Keywordtool.io
Keywordtool.io offers a free version that provides keyword suggestions based on Google Autocomplete.Key features:
- Extensive keyword suggestions
- Support for multiple search engines and platforms
- Questions, prepositions, and comparisons
Price:
- 7-day free trial
- Pro Basic: $89/month
- Pro Plus: $99/month
- Pro Business: $199/month
- Keywordtool.io also offers an annual discount if you pay in advance
The free version is limited in terms of search volume and competition data, but it’s excellent for generating a wide range of keyword ideas.
8. Soovle
Soovle is a unique tool that aggregates suggestions from multiple search engines and platforms.Key features:
- Multi-platform keyword suggestions
- Customizable interface
- Drag-and-drop saving feature
Soovle is a free tool.
Soovle is particularly useful for understanding how keywords perform across different platforms, helping you tailor your content strategy accordingly.
9. SEOquake
SEOquake is another free browser extension that provides on-page SEO analysis and keyword research capabilities.
Key features:
- On-page SEO audit
- Keyword density analysis
- Internal and external link analysis
While primarily an SEO tool, SEOquake’s keyword density feature can be valuable for keyword research and content optimization.
SEOquake is a free SEO tool. It is a Chrome extension that can be installed and used at no cost.
10. Keyword Shitter
Despite its unconventional name, Keyword Shitter is a simple yet effective tool for generating a large number of keyword ideas quickly.Key features:
- Rapid keyword generation
- Positive and negative filters
- Export options
This tool is particularly useful when you need to brainstorm a large number of keyword variations quickly.
Keyword Shitter is a free tool for keyword research. There is no cost associated with using it.
11. AlsoAsked
AlsoAsked is a free tool that visualizes the “People Also Ask” boxes from Google search results.Key features:
- Question-based keyword suggestions
- Visual relationship mapping
- Export options
This tool is excellent for understanding the relationships between different search queries and identifying content gaps.
AlsoAsked offers a free version of 3 searches per day for registered users (1 search for non-registered users)
Use free keyword research tools effectively
Look at the following strategies to use the best of these free tools:
- Combine several tools: each tool has its strengths. The use of a combination can therefore offer a more comprehensive view of your keyword landscape.
- Concentrate on search intentions: look beyond only the search volume. Take the intention behind the search queries to create more relevant content.
- Analysis of competitors: Use these tools to explore the keywords of your competitors and identify opportunities that you may lack.
- Consider long-tail keywords: No longer overlook more specific sentences that may have less competition.
- Keep an eye on the trends: Check tools like Google trends regularly to stay in your niche.
- Prioritize the relevance: Select keywords that are most relevant for your content and audience even if you have lower search volumes.
- Use filters and extended functions: Many of these tools offer filter options to refine your results. Use these functions to find the most valuable keywords
The future of keyword research
If we deal with the future Keyword research instruments will probably be further developed with progress in AI and machine learning.
We can expect:
- More detailed search volume forecasts
- Better understanding of search intentions
- Integration with voice search data
- Improved visualization of keyword relationships
While paid tools may offer more advanced functions these free options offer a solid basis for any strategy for keyword research. The effective use of these tools can further improve their SEO efforts and create more targeted relevant content for their audience.
Conclusion
Keyword research remains a fundamental aspect of digital marketing and these free tools offer powerful functions to improve their SEO strategy. From Google’s own keyword planner to innovative tools such as the computer and keyword surfer a wealth of free resources are available with which you can uncover valuable keyword knowledge.
Remember that the key to successful keyword research is not just about finding keywords with a high volume but also to understand the intention behind search queries and to create content that really meets the requirements of their audience. By combining these free tools with a well thought -out approach to create content you can improve the visibility of your website and offer your visitors real added value.
