One way or another, most have come across the term SEO, the abbreviation for Search Engine Optimization. It is the process of improving and optimizing a website, allowing web pages to rank higher and appear on the search’s first page results. It is the process of obtaining traffic from the unpaid “free,” “organic,” “editorial,” or “natural” search results. Simply put, the higher the ranking, the more clicks and traffic a website has, leading to more business.
The organic SEO strategy is providing more than just a number. It likewise results in a high ranking on search results. Websites that appear on the first page receive at least 13,000 clicks a day. Today, we have various types of SEO professionals, solutions, and budgets in the Philippines. Each service has its strengths and characteristics to meet your individual needs. In our guide, we will help narrow down your prejudices and highlight your focus in choosing the best SEO services and agencies in the Philippines of your choice.
Moreover, with everyone competing tooth and nail for the number one spot, the popularity of SEO agencies and services in the Philippines is increasing. It is crucial to employ a reputable SEO company that is efficient and trustworthy. The decisions that must be made are arduous. They need to be analyzed, weighed, installed, and tested to determine which type, strategy, or client will benefit from it. Furthermore, it requires testing to determine if your website will be able to support search engine modifications. Overall, you should not just decide that your SEO agency‘s best price is the lowest and cheapest. More factors must be considered, and here is an objective guide to making your decisions. Everything depends on what you want or require.
What is SEO?
What is SEO? Ask any digital marketing agency, and they’ll tell you that SEO matters. But what does it mean? SEO, or Search Engine Optimization, is the practice of using various techniques to make a website more appealing to search engines. It revolves around boosting the quantity and quality of traffic to a website through organic search engine results. SEO aims to enhance your website rankings because search engines use algorithms to show the best results to their users based on specific signals. There are two categories of SEO techniques: on-page (also known as on-site) and off-page (also known as off-site) optimization. On-page mostly involves optimizing individual web pages to improve SEO. This includes editing HTML and content as well as increasing relevance to specific keywords. Off-page SEO is everything not directly performed on your website. It boosts a website’s ranking in the search engine results page through methods such as link building, guest blogging, influencer marketing, and social media marketing. Keywords and key phrases play an integral role in SEO. These trigger the search engines to display the website in the search engine results. Furthermore, when search engines find valuable key phrases in your website content, they assume that it will be valuable for the person who searches for that particular phrase. However, even if your website ranks on top in search engine results, if you do not have quality content and a valuable user experience, your visitor would leave your website after a few seconds. SEO is an ongoing and long-term process. Search engines occasionally update their algorithms, so SEO techniques need to adapt as our search behavior evolves. There are thousands of SEO service and agencies, and they are helping businesses grow amid rapid digital transformation.
The Importance of SEO Services
As more and more businesses strive for online success, the demand for the best tactics and strategies to stand out has never been more prominent. Search engine optimization, or SEO, is one of the most important components of online strategies. Effective SEO strategies are aimed at pushing the natural order of search results to drive more target audiences to your website. SEO services are what website owners and businesses of today, both large and small, need when they realize the power of search engines.
Every SEO consultant or agency will tell you that the online marketplace has become very competitive and that it requires excellent search visibility to get the upper hand. Search engines are always updating the way they organize their search results so they can deliver better search results to their users. Businesses and website owners need to frequently study the changes and apply updated best practices when incorporating such into their SEO plan. Not doing so may make a site invisible to potential customers and opportunities. Many businesses have a website and know they need to get more clients, but most let that just sit there in cyberspace without doing much. When you target the right keywords, you can be easily noticed on the first page of search engines, and millions can find you and become prospective customers to boost your products and services. Even if some people are not actively looking, you increase your chances for sales by attracting visitors from different strategies. SEO is not just a one-time effort. It’s a long-term strategy in marketing and should be included in your annual and five-year marketing plan. If you have an SEO consultant, bringing him on board at the start of web development for your website and even product development ensures that the site uses best practices right from the start.
Understanding SEO Agencies
SEO agencies enable organizations or individuals to have an online presence and strengthen their digital marketing strategies. Understanding how SEO agencies operate is key in narrowing down a suitable agency. There are three types of SEO agencies: freelancers, boutique firms, and large enterprises. SEO freelancers are individual consultants or small businesses that cater directly to local establishments. Boutique firms are also smaller agencies that focus on a specific niche, such as providing web design, social media marketing, and more, in addition to SEO. SEO enterprise companies cater to both small and larger companies.
Based on their size, the services they offer, retaining capacity, and the prices they offer, each of these has its own unique selling point. In the Philippines, freelancers or small boutique firms have clients that spend per month. The larger enterprises in the country may work with international clients and, in terms of digital marketing approach and budget, deal with slightly larger establishments. Search Engine Optimization agencies are companies that help websites maximize their organic traffic while getting search engines to the first page. Only websites visited organically through the use of keywords can be maximized.
Types of SEO Agencies
SEO agencies or consultants come in different sizes, and knowing which type is best suited for your growing business needs can be challenging. Here are the categories: 1. Freelance SEO consultants. These are either solo practitioners, mid-size businesses that are tired of working with the red tape of larger agencies, or individuals who choose to start small. They primarily focus on finding clients to work with and generating revenue. They can be a good fit for local businesses with limited digital marketing experience looking to get started in the industry. For a modest fee, you may also get the personalized quality of attention you desire. 2. Small, local, or proprietary boutique agencies. These are small agencies with a few clients and the resources to provide a select number of personal services. You can expect small-volume campaigns at a similar scope of work as working with a freelancer but with a few extra hands on deck. 3. Larger digital agencies. These companies, depending on their size, are typically localized companies that provide additional digital marketing services on top of their core service, which is typical SEO. Each category has its pros and cons that cut both ways. In this guide, however, we will focus on the search for quality mid-size to large SEO companies. These companies look past run-of-the-mill SEO work. They work tirelessly on link acquisition, keyword tracking, on-site optimization, and industry-leading data, no matter how big or small the job is. Should you fit the bill, the clear next step in your journey is to partner up with a local company.
Services Offered by SEO Agencies
After understanding the different aspects of what SEO is, we also need to have a consolidated idea of what services are offered by an agency or an external provider. Understanding the provided services is not only essential for clients who are looking for a reliable SEO company, but it is also crucial for companies or agencies since not all of them might be providing the same type of service. The major and most common type of service that outsourcing SEO agencies provide would be on-page optimization. On-page optimization usually encompasses keyword research and outlining, image adjustments, and webpage corrections, and more. Aside from basic on-page optimization, partnering with an agency can also introduce you to the world of webmaster development. Agencies would usually guide you through link or content development. These services would cost a minimal price, but they can help improve the quality of how your link building will go. Lastly, analytics and content marketing are important aspects of why companies need agencies. Agencies providing these services will send monthly reports on the trends created by your names. As most companies might close, there are services that are still crucial, thus phasing into the latest packages offered by SEO companies such as social media and web design. Selecting a package that is unable to serve you ends up being a waste of money or even time. Almost all agencies have access to every single customer’s need as each one has its own share of specialties. This is the best way to have an edge in the profitability of the company. Keep in mind that these companies are the gatekeepers of your business. Study each prospect one by one so that your effort will be able to understand. That way, you’ll understand what each prospect will give you.
Factors to Consider When Choosing an SEO Service
While there might be a few popular SEO agencies worldwide, the right choice for your business in the Philippines is going to take a few more factors into account. You’ll want to consider the size of the SEO agencies you’re shortlisting compared to the clients they’ve worked with and how they’ve worked with them. Of course, we’ll also talk about the strategies and experience these agencies have. Let’s start by preparing you to ask the right questions and helping you understand what to look for in a Philippine SEO agency before you do anything else. Your chosen SEO agency will be in command of the SEO strategy you’re implementing. As of 2021, there aren’t many startups that aren’t leveraging the power of SEO. With thousands of agencies that specialize in different areas of a business’s digital marketing needs, finding the right SEO agency in the Philippines can be tiring, to say the least. If you’re feeling overwhelmed with the number of choices, this guide will help you decide which SEO agency will provide the best service for you. While some considerations like guaranteed delivery are beyond your control, here are some factors that you should focus on when shopping for an SEO service provider.
Experience and Expertise
Make sure to ask the SEO companies about the past campaigns they have handled and whether their experiences are related to your business. Also, ask about the strategies that have worked for them and which strategies did not produce favorable results. Remember to probe into the industries they have worked in and specialized in for optimal insights. The SEO providers with more experience and expertise in your industry should be at the top of your list. Despite everything, go for more comprehensive offerings. A few companies often make mistakes by choosing a service provider based solely on the service costs. Even when SEO may cost more, focus on the value, and the results will be needed. Above all, the main point of an effective SEO approach is to provide a high amount of return on investment for all the investments made. Investing in excellent quality web content will make websites more likable.
Good and reliable service agencies are not built in one day, so SEO enthusiasts will also need more time to build their name and become more popular in this field. If you want more professional and indeed reliable results, removing agencies that are still in the experimental stage can be beneficial. Agencies that have been around for years, considering the modern era or the last few years, are generally more capable and have produced superior online directories. Years of experience can tell a complete story about the company. An SEO agency with a lot of experience doesn’t just say, “We’re good because we say we are.” They also show potential clients their previous track record as the basis for their experience or marketing strategies. It also represents a range of different industries and market segments as they offer expertise and first-hand experience with all SEO market segments and the latest strategies.
Evaluating SEO Agencies in the Philippines
Evaluating digital marketing and SEO agencies in the Philippines might seem different compared to the rest of the world. The Philippine digital marketing and SEO industry has thrived in the past few years, with three agencies competing for remote work from companies abroad. The Philippine digital marketing and SEO scene can really compete with foreign agencies because tools help them deliver work that is based on data and careful campaign tracking and analysis. However, a daunting challenge for these digital marketing firms and SEO agencies is the very small pie of local businesses that actually know and are willing to invest in SEO and understand how SEO works. Working with a good and experienced SEO agency is ideal if business owners and in-house marketing teams do not have a firm grasp of digital marketing, but vetting and finding an ideal SEO agency requires a lot of hard work.
A good SEO agency can create time, traffic, leads, and money. On the bright side, a good agency can make or break a business. An ideal SEO agency does not only have the capability to showcase how to get leads and turn a profit, but also follows white-hat SEO, is transparent about their work, is reputable, can show you solid proof of having performed results-driven SEO, and can articulate outstanding knowledge and strategies in building an effective SEO campaign in the Philippines. A good start in choosing an SEO company is doing your homework. You can check out different services by simply typing in the keyword or. Because of the very competitive climate of digital marketing agencies in the Philippines, the only way to differentiate and pick an SEO agency is through research. An agency’s online and overall reputation, award-winning campaigns, their work ethos and philosophy, case studies, and services offered should be carefully evaluated. Things are getting more and more affordable in the Philippines. The median inclination of hype about digital marketing and SEO services has accumulated exponentially and is reflected more in the packages they offer and the quality of work they do.
Key Players in the Philippine SEO Industry
The Philippine SEO industry is teeming with agencies of all shapes and sizes, all of which love to boast about their achievements and case studies. What’s missing, however, are real client testimonials that matter more in the grand scheme of things. Here’s an overview of some of the most established and well-esteemed SEO agencies in the country, along with insights into how these companies work. Remember, the perfect SEO company for your brand will also depend on your specific goals or current struggles, as digital marketing is not a one-size-fits-all type of solution.
SEO Hacker is the brainchild of an SEO expert and speaker. The agency takes on a very transparent and highly analytical approach, providing clients with certificates of work done every month. SEO Hacker prides itself on being very data-driven and holding each member of the team up to their KPIs. They specialize in Enterprise SEO, Local SEO, and Technical SEO. Some of the satisfied clients include Angelicum Tutoring Solutions, Co.wrap, Iver, and ChocoVron. C9 Digital is an audience magnet in the SEO industry. They know what the user wants and how the algorithms work, ensuring that the same results are delivered and continuously improved. Their services include SEO, digital PR, and link building. C9 has helped reputable brands.
Redirect’s SEO services guarantee to boost their clients’ online presence via three services: local SEO for Google My Business, Website SEO for organic search results, and brand reputation for effective social media marketing. Some of the clients for whom Redirect has accomplished success include various well-known companies. Optimind Technology Services Inc. is a full-service digital marketing agency that specializes in search engine marketing, but its award-winning expertise also extends into website design and development. Digital marketing is a constantly evolving trade, so it is important to be up-to-date with the latest trends, tools, and best practices. They have a portfolio of successful campaigns and interactive designs for small, medium, and large-scale businesses, and also for government organizations, schools, and other mainstream corporations.
In engaging any of these Filipino businesses, it is advisable to reach out to them for a consultation. Even though their sales officers might be biased, consulting them may still provide you with some insights. After all, these agencies have reached consistent sales growth because of their stellar work or track record. Always do prior research to filter which agency to contact for a call and make sure to confirm how the agency’s strengths align with your current goal before paying a deposit.
We discussed SEO’s importance in this highly digitized world of marketing and enterprise; along with it, is why you may need the services of a professional agency. We talked about the level of work needed for SEO as a competitive strategy, and how an agency can help in executing it for you. Based on the competitiveness of its industry and its locality, we introduced the landscape of digital and online marketing in the Philippine market, and how your company may need an agency to compete according to the industry’s expectations. We discussed some trends and the status of the SEO landscape in the industries of consultancy, financing and banking, local delivery and e-commerce, real estate, and business outsourcing. We’ve looked at what you need to consider in choosing an SEO agency before you take on a quote or a service—what their experience is like, their range of standardized services, the treatment you may receive as a potential or ongoing client, and some client-side feedback to look out for. Finally, as a reminder, SEO is a long-term game. The process is slow, not necessarily steady, and will take time to see returns. Choose an agency that you feel best reflects how they understand your company as their partner rather than just their client. Changes in SEO strategy should reflect changes and adjustments in your business, and good SEO results can translate to better business growth. With all these in mind, may you have fruitful and insightful negotiations and technical collaborations with your future, best-suited SEO agency.
