SEO is an online marketing strategy that helps businesses rank higher in search engines such as Google, Bing, and Yahoo which are used by millions of people every day to find information about products and services.
When a person types keywords into the search bar, the search engine displays results based on what those keywords match.
For example, if I type “best dog food for puppies” into the search bar, they would expect to see links to websites that offer dog food for puppies.
How To Rank #1 On Search Engines?
In order to appear in these results, websites must be optimized for search engines.
This means that each page has unique content that matches the keywords typed into the search bar.
It also means that the website must be user friendly, meaning that it loads quickly and does not crash. Here are some SEO tips for small businesses:
1. Use Keywords
Keywords are the most important part of any SEO campaign. They should be included in the title tag, meta description, URL, and content.
These elements are called “on-page” SEO.
However, there is another element that is equally important: off-page SEO.
Off-page SEO refers to optimizing a website outside of its own pages.
This includes things like backlinks, social media shares, and press releases.
Backlinks are links that point to a specific webpage.
Social media shares refer to sharing a link on Facebook, Twitter, LinkedIn, etc.
Press releases are articles written about a company that include a link to their site.
All of these methods help increase traffic to a website.
2. Optimize Title Tags
The title tag is one of the most important parts of an SEO campaign.
It appears above the fold on a web browser window.
Therefore, it needs to be enticing enough to capture a reader’s attention.
A good rule of thumb is to use no more than 60 characters.
Use descriptive words that relate to the product or service being offered.
Avoid using too many keywords.
Also avoid using common misspellings.
3. Optimize Meta Descriptions
Meta descriptions are short snippets of text that appear below the title tag.
They are typically 150 characters or fewer.
They describe the content of a webpage.
They can be used to attract visitors to a website.
They can also be used to generate clicks on ads.
Because they are so short, they need to be compelling.
Make sure they contain relevant keywords.
Avoid using generic terms.
Instead, use terms that are related to the product or service.
4. Optimize URLs
URLs are the address of a webpage.
Each URL should be unique.
There should never be two identical URLs pointing to the same page.
Pages that share similar content should use different URLs.
For example, a blog post about dogs could have multiple URLs.
One URL points to the homepage, which contains the latest posts.
Another URL points to a category page, which lists all of the posts within that category.
Yet another URL points to a single post, which shows the details of that particular article.
5. Optimize Content
Content is king.
That is why it is so important to optimize content for search engines.
You want to make sure that the content on your website is engaging and informative.
It should be easy to read and understand.
It should also be keyword rich.
As mentioned earlier, this means using keywords in the title tags, meta descriptions, URLs, and content.
Given you know how SEO works, now the next step is to start optimizing your website. If don’t want to do it alone, the next best option is to hire a SEO company. Contact the Boston SEO experts at Revenue Boomers. They are best SEO company for lawyers, doctors, dentists, and much more.